Christmas is the grand finale of our year: both its climax and its conclusion. Its climax, because it is the most intense period in terms of sales. Just under a third of our annual revenue is made between November 1st and December 24th. Of course, this third has always been closely correlated with the year as a whole, benefiting from its momentum or suffering from its inertia.
But there is nevertheless a very real challenge in getting Christmas logistics right, in terms of both stock and teams. Nothing is more false than the saying “logistics will follow,” wrongly attributed to General de Gaulle (who always denied having said it). Logistics—or execution, as it’s called in entrepreneurial circles—is fundamental and can turn gold into lead, like a tipsy Midas.
Christmas also marks the end of 2025, the 16th year of Mes Chaussettes Rouges: the 16th profitable year and the 15th year of growth (thank you, Covid!). Our growth is often around 15%—a far cry from the staggering growth rates of tech companies. But at that pace, when we, the founders, celebrate our 100th birthdays, we will have surpassed the size of Hermès today. Small fish will grow big, provided God grants it life. And let us hope that, unlike La Fontaine’s carp, no one fries us before then. Let’s keep our feet on the ground, because over the long term such growth is a real tall order—but on this Christmas Eve, let us allow ourselves to look up at the stars.
Jokes aside, those are the good news from 2025. Of course, not everything was perfect, and there are many areas for improvement. But after Christmas, we’ll start with ski slopes, before moving on—skis off—to our improvement tracks for 2026.
And if you’re wondering whether socks make a good Christmas gift, don’t ask us. As the saying goes, “Never ask a barber if you need a haircut.”
Merry Christmas and a Happy New Year 2026,
Jacques and Vincent
PS: In 2025 once again, we kept our promise to limit our mailings to just seven per year.
Gammarelli, the Popes’ sockmaker!
Whether you’re celebrating Christmas in Rome, in Avignon, or with a fine bottle of Châteauneuf, giving Gammarelli socks is always a gift steeped in a rich and powerful history. As one of our customers once told us: “If it’s good enough for the Pope, it’s good enough for me.”
Alltägliche Socken für ein außergewöhnliches Weihnachtsfest!
In diesem Jahr haben wir die Marke von 60 Modellen in dieser Sockenkollektion aus schottischem Garn überschritten! Jede Saison bringt eine Reihe neuer Modelle mit sich! Diese Socken sind perfekt für den Alltag. Sichern Sie sich die diesjährigen Modelle, bevor sie aus dem Sortiment genommen werden!
- See the mid-calf socks from the Super-durable range in cotton lisle
- See the knee-high socks from the Super-durable range in cotton lisle
- See the mid-calf socks from the Super-durable range in merino wool
- See the knee-high socks from the Super-durable range in merino wool
Pour dévaler les pistes de ski!
Whether you’re a mulled wine lover at the top of the ski lift or a seasoned freerider, every skier needs a good pair of socks. Here’s a collection that’s warm thanks to merino wool—as soft as freshly fallen snow—with designs inspired by the mountains.
These socks feature reinforced shins, because we know you’re all excellent skiers—with your weight positioned well forward in the boot for better edge grip, most of your body weight on the outside ski, and your shoulders facing the slope as you extend your legs to shift your weight. But you’ve been doing all that for a long time now.
Le modèle norvégien et les bonnets accompagneront agréablement les promenades enneigées.
Women are always the future of humanity
This banner was already included in our last email. But it’s still very relevant. Did you know that 50% of people who celebrate Christmas are women? If you’ve already got another gift, these socks will be a great addition. If you haven’t thought of anything yet, now you have an idea. And a good one at that.
- Wool socks for those who feel the cold
- Sparkly socks for brilliant women
- Knee-high socks to elevate the debate
De la tête aux pieds
As you know, our purpose is to offer you socks—but we can almost dress you from head to toe.
