Mes chaussettes rouges à l'honneur dans Les Echos

My red socks in the spotlight in Les Echos

The sock, the new queen of the wardrobe

Accessories as essential as they are discreet, socks are becoming a key piece of the contemporary wardrobe in the era of teleworking. Investigation into a trend and a growing business made in France.

By Maud Gabrielson

Published on September 25, 2020 at 6:05 am

Exit the shoes. Since the generalization of teleworking and because part of the planet officiates via video conference on the sofa in their living room, socks are at the center of all attention. Especially since among the most cautious among us, shoes, suspected sources of contamination, are asked to remain on the threshold of the apartment. According to a recent study carried out by the Parisian textile fair “Made In France”, the French had, well before the pandemic and the implementation of teleworking, some predisposition: in fact, nearly 300 million pairs of socks are sold in France each year, or nine new pairs per individual per year!

Read the article online on Les Echos .

By Noémie HarnoisSep 30, 20200 comments

Back to school 20/21: a masked revolution Reading My red socks in the spotlight in Les Echos 1 minute Next Your tailor-made socks!

Les Echos Weekend magazine has made socks its back-to-school subject! In these times of health crisis where teleworking almost prevails over traditional offices, socks are reinventing themselves. Previously seen as a garment in its own right, it was prized for the delicacy of the materials and the refined details. Today, socks are increasingly sought after for their comfort and resistance for indoor travel, in sneakers, slippers or even without shoes.

And it’s My Red Socks that is in the spotlight for renewing your pairs of socks. The store stands out for the diversity of its ranges of socks, its colors and its unique know-how thanks to its Parisian machine which manufactures tailor-made socks.

Discover below the details of the article written by Maud Gabrielson, also available online .